TERRA
CREATING THE WORDMARK
When creating the wordmark I wanted to portray the mood through different typographical attributes. I experimented with condensing type and sharp ink traps to evoke words like punchy, unapologetic, and critical.
DEFINING THE LOOK
MOODBOARDING
While defining the look of the publication, it was important that I kept my audience in mind, as well as maintain the same mood as the wordmark. I wanted to lean in to a DIY-feeling magazine, so that it felt more accessible to readers.
ITERATION
TABLE OF CONTENTS
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