SPRINGS STREET FAIR
IDENTITY ANALYSISCURRENT BRAND PRESENCE
The first thing I did when beginning this redesign was analyze the current identity. I identified the festival’s core value in nature and community, which I used as a starting point when beginning to sketch the wordmark.
DEVELOPING A
WORDMARK SKETCHING
WORDMARK SKETCHING
After researching the event and it’s competitors, I had enough information to begin ideation. I’m leaning on the festival’s core values in nature in community to guide me as I begin to sketch.
DELIVERABLESTOUCHPOINTS